Capture the Story, Not the Moment.
Life experiences pass in the blink of an eye and are reduced to memories. After a great night out with friends, you look back at the photos, but the aura is gone, erased by the HD quality. Fuji's cameras capture more than a single frame; they preserve the unfiltered story surrounding it.
Brief
Get consumers to realize the storytelling capabilities of Fuji’s cameras.
Insight
Fuji captures more than the moment, it captures the story.
OOH
Social
You hiked 27 miles to reach the peak, your two best friends beside you and a Fuji-mounted tripod on your back. Clouds cover everything. You all sit and chat, wishing the sea of gray would roll away to unveil the evergreen below. You feel a sense of calm wash over you, then silence for a moment, until it is broken by the click of a shutter.
Don't capture the moment, capture the story.
You and your friends go to see a live band at an exclusive club, dancing the night away. The blasting music takes you over momentarily, and everything outside the club fades away. One of you sneaks away to take a photo, capturing the feeling of freedom. Underneath the chaos, there is the click of a shutter.
Don't capture the moment, capture the story.
Book
Fuji will create a photobook: consumers will submit their favorite photos and the stories surrounding them for a chance to be featured in the Fuji Field Guide. The photo book will be available in limited-edition print and sold online.
Merch
Each piece comes with customizable features to help you remember the story behind the moment.
