The Sunday Scaries
For as long as mankind has been drinking, the Sunday Scaries have terrorized us. We’ve invented so many different 'cures' to drive them away: tomato juice and cayenne pepper, too much coffee, breakfast beer. Unfortunately, they rarely work. With NotHangover, you won’t have those same worries, allowing you to focus on having fun tonight without the Sunday Scaries visiting tomorrow.
Brief
Inform consumers about the benefits of NotHangover.
Insight
Everyone has dealt with the Sunday Scareies, with NotHangover they are a thing of the past.
Who Are thE Sunday Scaries?
product
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Social
Snapchat filter allows consumers to banish the Sunday Scaries once and for all.
Each Sunday Scary will have a LinkedIn profile dedicated to the hangover symptoms they bring.
Consumers will submit their own Sunday Scary monster design. The winner will receive a lifetime supply of NotHangover and have their design featured alongside the scary lineup.
activation
A set of beer koozies will be given out with every purchase of NotHangover at partnered bars.