You Can’t Fake Real.
Gen-Z loves authenticity but the dupes they insist on buying are anything but authentic. With The RealReal’s authentication process, you never have to worry about being duped. When it comes to authentic luxury there is no faking it.
Brief
Show Gen-Z that second-hand luxury is truly authentic, by revealing the inauthenticity of fast fashion.
Insight
True luxury comes from being authentic.
OOH
activation
The RealReal will host a series of sweepstakes where people can enter by sending in dupes they already own. Customers will receive one entry for each dupe submitted, giving them a chance to win authentic luxury clothes. The collected dupes will then be modified and used to create 3D billboards.
Social
The RealReal will release a series of TikTok videos in collaboration with fashion influencers, sending each of them a piece of luxury clothing to style an outfit around.
TV
This campaign was created as part of The Workshop summer program. We were given the chance to execute a campaign for The RealReal, which I completed alongside my CW partner, Angel Silvia, and our creative mentor, Nick Lee.